Restaurant Marketing Analysys

Final Project GM560 Instructor: Mark Friedman By: Igor Puzanov Naan-N-Curry [pic][pic] In an fabrication with fairly low five year survival, a undefeated business has been born and has placed its bag in the door of a huge but, extremely emulous foodstuff. The eatery chain c completelyed Naan-N-Curry. It is a place my family frequents as the caliber of the fodder is most excellent at absolutely militant prices. It was a privilege to interview unmatchable of the co-owners/managers of this eating crime syndicate chain to originate an insight into the business and the strategic elements snarly in runway a winnerful restaurant in a super competitive environment. This project analyses the food/restaurant persistence both local and regional, the restaurant chain Naan-N-Curry, and outlines the factors which defecate contributed to the salient supremacy to this fairly small company. After all they succeeded in an flying field where many have failed b efore. Background: someplace around ten years ago a restaurant by the come to of Naan-N-Curry was born in the city of San Francisco, some other Indian restaurant in a city wide-eyed of Indian and Pakistani culinary art. What would make this place contrasting if anything at all? Would they plump?

Would the entrepreneur behind the performance succeed and gain market sh be in an already flooded market or would he crash and fly off the handle? Naan-N-Curry has succeeded and surpassed expectations. Not only have they succeeded and shitd a fine eat experience but, they have greatly expa nded using the success of the first model re! staurant. It was operose in the beginning. A new restaurant, a new location, all the financing nuances involved. Step by smell improvements were made to create an awesome working model of an Indian/Pakistani cuisine restaurant. Today, ten years later, Naan-N-Curry has four locations throughout the City of San Francisco and one location in the city of Berkeley. The locations are in linchpin areas, where foot traffic is very high. more or less of the...If you want to hit a full essay, order it on our website: OrderCustomPaper.com

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