Summary: Profit consumer and producer

\n\n plurality economical goals with restrict resources poses the problem of economic plectrum - the choice of the best alternate use that achieves uttermost satisfaction at a accus tomed cost. Before every(prenominal) person, firm and corporation in worldwide have problems, what, how and for what to produce, ie how to determine the conditions and slipway of using singular resources. All federation seemed to participate in a gamy with strictly delimit and known in advance to all the rules of games like bridge. When tom usually fictional that the subject of the preservation stands homo economicus - sound ( thinking(prenominal)) individual, well-trained, having a overweight general and headmaster knowledge as well as extensive applicative experience ( man - computer). separately entity is committed to increase: the consumer - their needs, the firm - win trade wedlock - the income of its members, the state - or the level of topic welfare, according to the sys tem of public choice, the prestigiousness of politicians.\nIn reality, stack are ceaselessly faced with the alternate costs. Production of integrity product manner abandoning the other. A rational person should suppose not completely the future costs, besides also the chance cost to fool optimal economic choices. Costs of wizard good in terms of other good, who had neglected, called chance costs, chance costs, or opportunity costs.