Ethos Logos Pathos

Ethos watchword Pathos BY watermelon vine Everyone chicanes about the gas prices rising, and potency uses that to there advantage. Raise you render if you would comport for gas today if you knew the price was going down tomorrow. Who would right? We want to use gas every day and we pay so a lot to buy it. Most people like to save money simply only when its convenient. Assurance has make saving money easier than ever on a product we buy every week. Thesis Statement Assurance states that with the Flocculates, the gas price predictor this will no longer be a problem. Ethos- credibilityObserving the element of ethos in this ad is pretty easy. Aside from flashgun there logo a couple times in the ad, Assurance, a company well known for changing the way we use adroit phones and computers to purchase the necessities of life, like car insurance. They were the first company to make it come-at-able to purchase car insurance yourself without an agent. They are always looking for advan ced(a) ways to adjudge helping their customers skip the middleman. They are building on their reputation for providing good online applications by now providing the Flocculates. PathosThis Assurance commercial lacked in compassion, or emotion. The ad focused more than on ethos and logos. That is one social function I would change about this commercial. But on the other hand the commercial wasnt aimed towards kids, they arent the ones buying car insurance. But thats beside the fact that this commercial lacked pathos. Logos This ad was a good example of logos- persuading an audience with reason. We all know we need gas to carry on our daily lives and Assurance made it simple. Its logic to wait a day to get gas cheaper. It scarcely doesnt make sense to pay more than you have to.And Assurance sow that logic to make a great commercial. Lets not forget to reference work they said you could tell the future by using their product. Conclusion To stray it all up they did great in two of the three categories of ethos pathos and logos. Even though they didnt incorporate pathos in their commercial they whitewash made a great ad. By observing the elements of ethos logos and pathos we can see that Assurance did a great Job in marketing their product to their audience. Next time your watching an ad keep these tactics in mind because they might Just be persuading you more than you think