Coca-Cola Company

Strategic planning determines where an organization is going over the next year or much than, how its going to get thither and how itll know if it got there or not. The focus of a strategic plan is unremarkably on the entire organization, while the focus of a billet plan is usu each(prenominal)y on a particular product, help or program. There atomic number 18 a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organizations courseership, culture of the organization, complexity of the organizations environment, size of the organization and expertise of planners.Coca-Cola Company My establishment is Coca-Cola and my organisation book strategic plans by their mission statement To refresh the world in mind, body and spirit, To inspire moments of optimism through our brands and actions, To create value and make a difference everywhere we engage, their value statement Our shared set that we are guided by are Leadership, Passion, Integrity, Accountability, Collaboration, Innovation and Quality, their nominates and objectives The aim and objective of Coca-Cola Enterprises is to be the best beverage sales and customer assistance company.To them best means being the number one or second brand in every category in which they compete, being their customers or so valued supplier and establishing a winning and inclusive culture collective values and aims meeting stakeholders expectations. Their organisational body organise ensures that all the mickle of the same skills are grouped together the main advantage of this type of management is that it allows the members of the squad to share any information more freely a muff boundaries which would otherwise have existed.This type of organisational structure is called a matrix structure and it earlier helps Coca Cola company to achieve their aims and objectives because theyre able to cross section information from different departments of the company, so for example if theyre not selling their beverages so well then they can communicate with the managers to each take them off stock or reduce the price for a bit whilst more customers are attracted to it. This can be attained by their structure.Today, the capable organisation recognises that its own future well-being is, to a sure extent, dependent on the well-being of the communities inside which it operates at a local, field of study and global level. It is important that investments which take place in the community, in basis of education, the environment, training, art and cultural institutions and many other causes are carefully fancy through through unwrap the company. Decisions related to corporate citizenship are rather more difficult than the traditional business decisions which managers are used to making.Clear aims and objectives deficiency to be established which fit well with an organisations corporate values and aims. The intelligent organisation today takes these issues seriously and seeks to design careful, flexible, comprehensive strategies to guide their decisions. Organisations such(prenominal) as The Coca-Cola Company therefore have established strategies for corporate citizenship. Coca-Colas system recognises that the well-being of communities is inextricably linked to the well-being of the business environment.A healthful business temper cannot co-exist for long with an ailing social environment. Strengthening some(prenominal) is therefore a goal for Coca-Cola. Coca-Cola is planning to increase international dissemination and target international consumers with Japanese customers by maintaining a consistent outline overseas, this structure helps the business to achieve their overall purpose and aims by making them more popular throughout more countries and promote them. This then makes more people aware of them and so a lot of their products are interchange out more recently.Their organisational structure also helps them to achieve their purpose and aims as the structure allows all the employees to communicate with each other and so allows them to take out with more ideas as a whole group. Marks and Spencers company Marks and Spencers is my other organisation and the structure of the organisation and the strategic planning helps each business including the Marks and Spencers business organisations achieve their overall purpose and aims. There are many ship canal in which the business organisations do to accomplish this their vision statement- Our Vision To be the standard against which all others are measured.Their mission statement- Our Mission To make aspirational bore accessible to all. Their values statement- Our Values Quality, value, service, innovation and trust. Whether were working at home or abroad, within our own stores or in alliance with our franchisees, our Vision, Mission and Values remain the same. Ensuring we meet our customers needs with a ppealing, superior tint products at attractive prices and their aims and objectives- Our aims and objectives To make money for the shareholders, and ameliorate lucre margins wherever possible.They do this by- Designing appealing products for its customers, innovating products and selling at prices that their customers are prepared to pay. The organisational structure for Marks and Spencers displays the hierarchy design, which shows how the people included rank from most important to least important. This type of structure is a functional structure and is useful for relatively large companies. Employees within the functional structure are differentiated to perform a vary set of tasks.This helps Marks and Spencers to achieve their aims and objectives as for instance the marketing department would only be staffed with marketers responsible for the marketing of the Masks and Spencers products. The structure also helps this company to achieve its aims and objectives because as a ro ot it does end up making money for the shareholders and can improve profit margins wherever possible by knowing whos in iron heel of who, and who are the most important people for the job, which can make the decisions if essential to either reduce stock or raise stock as theyd be experienced.They have a commitment called excogitation A which is all about environmental issues within the business. Things like, not sending waste to landfill and trim carbon emissions. Although this is a good thing, it is mainly to improve its image and again, shape up people to shop with them. We launched Plan A in January 2007, setting out 100 commitments to achieve in 5 years. Weve now extended Plan A to 180 commitments to achieve by 2015, with the ultimate goal of sightly the worlds most sustainable major retailer.This is Marks and Spencers strategic planning and they get out achieve this by working with their customers and suppliers to combat climate change, reduce waste, use sustainable raw materials, trade ethically, and help their customers to lead healthier lifestyles Marks and Spencers are currently providing their customers with food and material services and they are aiming to continue investing in and grow with providing service to their retail business. They are now introducing new clothing items for all ages and gender.This will help them meet their long term objective of growing and canvass within the UK retails. The cascading of goals and objectives should be motiving the entire workforce. The employees have to work together to implement the strategy and objectives and this also includes supporting organisations and to achieve a greater cascading of goals and objectives the organisations mustiness try to enforce balance among its customer relationship, financial aspect and having dampen objectives to focus on the growth outlook.