McDonalds :: essays research papers

I.IntroductionMcDonalds has always been a leader in the solid feed industry. Through its dynamic market expansion, unsanded products and specific promotional strategies, it has succeeded in making a name for itself in the minds of the hindquarters guests. However, McDonalds earnings has declined in the late 1990s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences.II.Statement of the ProblemHow can McDonalds increase its sales, market share and lucre in a fiercely competitive industry?III.ObjectivesMcDonalds objectives are to change of mind the decline of sales, to continue staying forrader of the competition in the fast fodder industry and to find new strategies that would help the restaurant happyly vie in the a fiercely competitive market.IV.Areas of ConsiderationSituation take in habits of Americans are changingYounger consumers are getting tired of fast food and are becoming wellness consciousGrowing dissa tisfaction with the grapheme aspect of fast food restaurants such as McDonaldsFast food is losing its sense of appeal to the large group of customers who frequently eat forbiddenEnvironmentanother segment of the fast-food industry is comprised of a non-hamburger restaurants, growing foreshorten is moving customers to non-burger sandwichesincrease in the fast-casual segment that includes restaurants that offer deli sandwiches and more than upscale meals with more comfortable surroundings but faster orbitMcDonalds has added new products on its menuAdvertising message focused on tasty and nutritious food, friendly folks and funInvested heavily in advertising and improving its public imageOpened first domestic help McCafeCustomersrecognize the importance of drive-through customers (try to increase the speed of drive-through delivery)Importance of heavy users of fast-food restaurantsThreatsMcDonalds low-priced and greasy imageMajor Competitors in the Hamburger SegmentBurger expone nt Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgradesHardees that continually introduce new items in the menu and join the price-promotion burger warsWendys International who has the strongest same-store-sales gains in recent yearsMajor Competitors in the Non-Hamburger Segment pizza pie Hut that dominates the Pizza SegmentKFC that uses programs to attract kids and families to its food offeringsTaco Bell that practice successful high-priced offeringsV.Alternative Causes of Action & AnalysisIn todays market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds necessarily to go through some changes in order to remain ahead in the fast-food industry. Alternative 1McDonalds should focus greatly on construct good customer relationship and uphold customer retention. This is done by allocating time and budget in improvi ng their resources and making changes that actually furnish to their customers needs and comfort.