Global Marketing Strategy Essay Example | Topics and Well Written Essays - 1750 words

Global Marketing Strategy - Essay ExampleAs a result, almost housing industries adopt been on the rise. This has also attracted growth in the transport sector and computer systems. closely of the industries in this sector opt not to use market-oriented approach. According to Walker and Mullins, the competitive nature of the surround does not necessitate ultra sensitivity of the take of the buyers. However, these companies produce mastered the economic needs of customers and atomic number 18 moving speedily to calculate them. They have identified a growing need for assets as the spanking driving force for consumer appetite. They have also dealt with the long-term consumer needs and are working on set structures and increasing consumer demands. Companies like The Home Depot are cognise to have adopted that approach. The automobile manufacturers have increased sales by having to re-look at the international trends and the changing consumer demands and the economic conditions in key taper markets. According to Morningstar, poor mid to long-term performance strategy can cost companies if not hale handled. A good casing point is the Nissan Company compared to the general motors. Market positioning is essential when it comes to long-term consumer strategies and brand differentiation (Walker&Orville, 2011). General motors have made its reputation in conducting research on consumer needs and attitudes with helps them in developing products that are appealing to consumers (Bartlett & Wozny, 2005). Nissan is accused of not coming up with differentiated products that do not stand out. This is due to inadequate through market research when it comes to consumer needs. Successful marketing is known to affect organizational productivity directly. This necessitates companies to take... This paper proclaims that the growing global marketing strategy demands that the next contemporaries of organizational leaders get employees who have a large knowledgebase. Organi zations are looking for a numerosity of talents and experience. Such a workforce is known to maximize productivity and minimize organizational costs.The new global marketing strategy demands the employees engage in critical thinking and take up their roles with passion and understanding. Organizations have taken to training workers with an aim of enhancing leadership skills and innovation. However, training alone is inadequate. Employees must be directly obscure in decision making, in the own portfolios. They must become part of the solutions to the organizational challengers through employee association in the leadership process. In conclusion, the paper aproves that the modern day aspect of managing market and strategy calls for stakeholder net and long-term strategy in marketing. The new market myopic of viewing the customer as upright short term consumer is changing fast. The consumer must be viewed as a member of the global connection who has complex needs and long term ta rgets. Organizations have begun paying close attention to research found on culture and consumer perception to avoid imposing consumer needs. The link between the roles of stakeholders in marketing organizational products is being addressed. The global market place has shifted radically, and it demands the use of both conventional and unconventional marketing strategies to address the challenge of appealing to and satisfying modern, empowered consumers.