Final paper Essay Example | Topics and Well Written Essays - 1000 words - 12

Final paper - Essay Example PRview strategies include: PR View Company has to establish a strong network of Chinese in Los Angeles and Beijing. The company must look into ways of improving their services to its customers so that they end up feeling served and satisfied. When customers are contented with the services, they are offered they will consequently generate word of mouth recommendation to other people, and this will help the company make more clients. PRview has been able to attract more customers in both los Angeles and Beijing since it was founded. Therefore, the company must retain its hub in both Los Angeles and Beijing. The two cities serves a vast population of people when the company establishes its roots in these two cities then it will be of constant clients. The company has to split its operations between the two offices in Los Angeles and Beijing to maintain its presence and draw even more customers. PRview is a website company that tries to reach out to customers who have PR cases to be solved. Since the company is first accessed and can be researched online, therefore, the website acts as the main tool of marketing PRview. Therefore, the company must constantly put itself in the pace to win more customers through sight and information put in the website to attract more customers. The company must use it as a tool for business advertisement (Cooperrider & Sekerka, 2006). PRview website and blog must be under constant maintenance to push the companies brand to the limit. Since the company reaches most of its customers through the website, PRview has to make use of the only tool it has to convince its clients hence, rebranding of the website will keep the company at a competitive edge in the market and attract clients. Another strategy that can be used by PRview is the use of cost-effective alternatives. The company must transform itself into an agency that can accommodate the customers